Fill Your Home Fast

Learn the behaviors that turn a tour into an experience and a casual inquiry into a confident move-in.

Most senior living operators convert just one inquiry in ten into a resident. The exceptional ones convert one in two, and the difference isn’t a better script or a slicker funnel. It’s a small set of behaviors that build trust with families before a contract is ever on the table. This proven system is backed by real-world senior living testimonies, research, and illustrative exercises that reveal a completely different way to approach selling in our wonderful and compassionate industry.

How to Fill Your Home Fast: Atypical Selling Behaviors is presented by industry expert Michael Marlow and translates more than three decades of senior living experience into a measurable competitive advantage for your business.

Michael Marlow has served in sales training and senior sales management roles, from Regional Sales Director to National Vice President of Sales, with Vencor, Atria, and Brookdale. He is a nationally published author and international lecturer for groups such as Leading Age, state ALFA affiliates, national healthcare conferences, and the University of Louisville Schools of both Nursing and Dentistry. In 2014, the entire sales training program he developed was awarded the Best of the Best Award by ALFA (now Argentum). Most recently, he was brought in by the Ritz-Carlton to teach the same behaviors to their team.

Includes email support from Michael Marlow.